Year of completion – 2018 

Location – Vatara, Gulshan

Total built-area-2250 SFT

Designing Retail Impact: Apex Showroom 

In 2018, Sara Interior had the opportunity to work with Apex, one of the most recognised names in Bangladesh’s footwear industry and a growing player among global brands. Located in Vatara, Gulshan, Dhaka’s thriving commercial hub, the 2,250 SFT showroom was designed to embody the brand’s values while enhancing product visibility and customer experience.

The project began with an in-depth evaluation of Apex’s diverse product lines and categories. Our approach was strategic: every section of the showroom was mapped to align with specific brand segments, creating distinct zones that not only highlighted the variety of offerings but also supported intuitive customer navigation. From casual and formal footwear to accessories, each display was planned with a strong balance of aesthetic appeal and practical functionality.

This showroom interior design was not just about presenting products—it was about telling the brand’s story. Fixtures, lighting, and layout were all chosen to reflect Apex’s reputation for quality, innovation, and accessibility. By carefully integrating brand elements into the space, we ensured a cohesive retail environment that reinforced customer trust and brand loyalty.

Beyond design, our goal was to support business growth. We created a layout that encourages product interaction, increases dwell time, and ultimately boosts sales. The result is a modern, efficient showroom that delivers a complete brand experience to every visitor.

Through this project, Sara Interior demonstrated its expertise in combining design strategy with commercial goals. Our work with Apex remains a benchmark for retail spaces that reflect the vision of global brands while being tailored to local markets.